This is a very good question and the answer will change over time but right now, I would say the top 3 SEO factors for Google:

• High quality, useful, keyword rich content – the more quality and relevant the content the better;
• External linking or backlinking from relevant, useful, informative, and authoritative websites;
• User experience or UX especially for mobiles – the mobile-first approach has arrived.

These key 3 SEO factors are not in order and by focussing on all 3 major elements you will adhering to three key Google search engine algorithms i.e. the Panda, Penguin, and Hummingbird respectively, with RankBrain being the artificial intelligence or AI element of the Hummingbird algorithm.

This might sound straight forward but there are many SEO techniques and principles required to make the best possible use of this knowledge and hiring the services of a SEO expert with a proven track record can save companies enormous amounts of money in the long term.

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