I’m a freelance SEO expert & SEO consultant who thrives on building strong, lasting relationships with clients in the UK. I will deliver your online SEO objectives efficiently for local, national, or international search. I work closely with clients to understand their in-depth requirements before embarking on keyword research or competitor analysis. If you are looking for a freelance SEO expert, feel free to request a call back.
There are three core SEO packages, once selected, I will work closely with you to achieve Google page one positions within 6 months. If you require more keywords or phrases then the bespoke SEO package will facilitate your business objectives. I have been a freelance SEO expert for many years, during which I have seen an array of algorithm changes. It is now more important than ever to rank well not only in Google, but also in Bing and Yahoo. As of January 2018, Bing and Yahoo collectively have a 14% share of the UK search engine market. Even more impressive is that Bing currently has a 33% share of the US search engine market.
Freelance SEO Consultant
Other specialist digital marketing services include: PPC – paid advertising, email marketing, and blog management services. Or perhaps you would like to begin with a WordPress website, I do that too.
Questions & Answers
SEO is an acronym for Search Engine Optimisation which covers a broad area consisting of various principles and techniques. There are over 250 factors used by search engine algorithms to rank web pages in the SERPS, hence a complex machine. SEO is as important as PPC, however SEO can raise awareness without the great expense of some PPC campaigns. Although many ranking factors are involved any size business can achieve Google page one positions within 6 months.
A SEO consultant will conduct keyword research using various software tools before embarking on a new SEO project. Keyword research identifies the most beneficial keywords or phrases for your products, services, or information. The keywords equate to search terms potential visitors type in the search engines like Google and Bing.
These are less competitive keywords such as keywords that contain a specific location or for local searches. These keywords or phrases are easier to take to Google page one and therefore are in a bronze package.
More competitive keywords such as keywords for national listings, brands, categories. These keywords are harder to take to Google page one and therefore are in a silver package.
Highly competitive keywords such as keywords for national and international listings, competitive brand names, products or services. These keywords are much harder to take to Google page one and therefore are in a gold package.
A SEO Expert’s Guide to the Changing Landscape of SEO
Search Engine Optimisation is highly beneficial to attract more traffic or visitors which raises awareness and potentially sales. The SEO landscape is constantly evolving bringing new challenges and levels of complexity. A SEO expert is highly proficient in on-site, technical, and off-site SEO principles and techniques.
There has been an enormous shift from SEO experts utilising Black Hat techniques, hence the switch to White Hat SEO. SEO consultants now use White Hat techniques to avoid penalties imposed by Google. Now Google has more control with their sophisticated algorithms to bring the “dark side” back into the light.
Decoding the Terminology
The terminology involved in SEO is broad. As a result, to help people in this fascinating world, I have created a SEO blog. The blog articles discuss SEO terminology in a straightforward way, helping you to improve your SEO step by step.
Avoid Black Hat SEO
It is important to choose a SEO consultant wisely not least because of Black or Grey Hat techniques. These techniques will damage your SEO strategy. Understanding the terms, Long-Tail, Mid-Tail, and Short-Tail keywords or phrases is also beneficial.
Key SEO for 2018
Google’s algorithm updates in 2018 will result in adopting a mobile-first approach. Consequently, mobile-first changes will encourage companies into responsive web design, better security, and page speed. Complete optimisation of web pages together with a focus on UX and UI design will also be beneficial.
It is more important than ever to choose a SEO consultant who focuses on the complete picture of applying SEO techniques to mobile-first websites.
Content is King?
There have been several Google algorithm updates recently, one of which highlights that content remains a major key ranking factor. The text to code ratio checker is great for monitoring the volume of your content. There are many free online tools, however for https://smallseotools.com/code-to-text-ratio-checker is useful and fast.
The quality and volume of your content are key aspects of your SEO strategy. Therefore, to help the search engine bots to semantically decode the meaning, correct HTML structure is key.
What’s a good strategy to harness the benefits of a mobile-first approach?